Target Group

Designed for mature women seeking both comfort and sophistication.

Key Features

1. Superior Silhouette

• Relaxed cut for ease of movement

• Mid-length figure-flattering design

• Four functional pockets

2. Aesthetic Appeal

• Reserved color palette

• Clean lines project poise

• Refined detailing

Wearable Value

Harmonizes comfort and utility for daily outings and casual social occasions.

Color :Curry/Beige pink/Green/Black

Size:46-54

Details

COMPANY PROFILE

Beijing date great international clothing limited company was established in 2000. It has an elite team of 130 people. Company is a group company with brand management, research and development, production and sales, e-commerce and after-sales service. As a one of the largest modern international trade clothing enterprises, company has two self-owned brands -- "ICEBEAR" and "PURELIFE". The main products cover bio-down coats, down jackets, trench coats etc. The company is headquartered in Beijing, China, and has a modern R & D branch center in Russia. The sales market has covered nearly 50 countries and regions over around the whole world, and the sales volume of overseas markets reached one million pieces last year. It is one of the well-known brands in Europe, Russia, Ukraine and other countries. Under the guidance of the conception of information technology, the company will go out of its own industrialization and innovation road, with a collection of upstream and downstream industry chain advantages, company will develop into a service enterprise and bring more dividends to all partners.
Brand Proposition: brand ICEBEAR is committed to create wearable, creative and unique clothing for consumers who advocate beauty, love the sense of fashion design. Company tries to create nice clothing that can show peoples unique charm and confident personality.
Brand slogan: Close to me and warm you up!
Brand purpose: The product concept of ICEBEAR is to provide consumers all over the world who pursue fashion products with strong wearability and unique creativity in trench coats and down garments. To meet consumers' psychological needs for beauty and fashion. To make brand ICEBEAR the first choice in the target markets.